A blue wave is NOT
guaranteed this November.
And if anyone is capable of stopping it, it is the current administration.
Political attention has changed. Trust has collapsed.
Standard operating procedure is NOT enough.
We are seeking funding partners, civic organizations, aligned donors, and strategic collaborators to help spark change.
Watch the video to learn more.
Most political messaging tells people what to think.
This campaign asks a simple question:
WHO BENEFITS?
Who Benefits? is an educational campaign framework built around the problems people already feel.
We are seeking investment to build Who Benefits? into a full educational campaign.
Funding would support research-backed messaging, issue-based content, video production, social distribution, public education materials, and paid media testing.
The goal is to help people connect the problems they are already experiencing to the systems, incentives, and decision-makers that benefit when those problems remain unsolved.
Do you like and agree with what you see?
Good! But that is not enough.
This site will not see the light of day without proper funding.
EXPLORE Example QUESTIONS
WHO BENEFITS FROM LOW VOTER TURNOUT?
When fewer people vote, power does not disappear. It concentrates.
WHO BENEFITS WHEN HOMES BECOME UNAFFORDABLE?
You did everything they told you to do. So why does the American dream still feel out of reach?
WHO BENEFITS WHEN WAGES DO NOT KEEP UP?
Workers are contributing more value than ever. So why are so many still struggling to stay afloat?
Who Benefits? began when Peter came to Michelle D’Attilio with a desire to do something meaningful in this political moment.
He did not come with a finished campaign. He came with a concern that many people feel but struggle to articulate: something is not working, and the people most affected by it are often the least likely to be heard.
Michelle and the team at sōsh saw an opportunity to turn that concern into a campaign framework that could help people ask better questions, connect the dots, and understand who gains when everyday problems remain unresolved.
Sōsh is a 26-year-old digital media agency built around strategy, storytelling, branding, advertising, and campaign execution. The agency has helped national and local organizations clarify their message, reach the right audiences, and turn ideas into campaigns that can move across platforms.
Who Benefits? is the result of that collaboration: one person’s desire to make change, shaped by a team that knows how to build and execute modern media campaigns.